Iceland’s tourism has reached great popularity with travelers and the island country’s facilities could not keep up with its demands. As a result, people have been exploring Iceland irresponsibly with careless bathroom trips in nature. Although fecal matter is a part of life, high human traffic and concentration is bad for the ecosystem and should be managed.
Skitpok is an emergency toilet kit made to address this problem. The kits are distributed at the airport or at high traffic tourist areas to equip travelers and create awareness. The packaging uses a QR code
to help the user locate a proper disposal bin nearby.
SKILLS: PACKAGE DESIGN, BRAND IDENTITY, ILLUSTRATION, PATTERN DESIGN
AIGA OC DESIGN AWARD - GOLD
FEATURED: PACKAGING OF THE WORLD
RESEARCH AND NAMING
Icelandic is a very old language and its people had a straightforward way of naming their places by simply describing them. For example, their capital Reykjavik translates to "Smoky Bay" because its first settlers observed a lot of steam and smoke coming from the natural hot springs. Skitpok follows this naming convention—it translates to poop bag.
IDENTITY AND SYSTEM
Skitpok's color identity and system reflects Iceland's natural environment. The two main brand colors reference Iceland's volcanic nature and icy climate, while the secondary colors reflect other natural features found around Iceland. Skitpok's brand mark and pattern reflects the products function as a container.
Skitpok's illustrations reference airline instructional illustrations. These kits would be given out at airports and it's tongue-and-cheek application creates a memorable message for people to respect the natural environment.
TAGLINE AND ADVERTISING
The Skitpok tagline "Poop Responsibly" sets the tone of the brand to be both humorous and serious at the same time. The messaging of these posters targets a traveler’s most treasured souvenir from any trip, their memories and experiences, by pointing out the possible detrimental effects of pooping irresponsibly from a traveler’s point of view.