OYA HAIR CARE
Hair care products specifically targeted to people of color are usually merchandised separately from the other beauty and personal care products. OYA™ Hair Care is a line of gender neutral products for people of color. OYA™ Hair Care aims to shift the paradigm towards inclusivity in beauty products by empowering people of color through products that reflects their culture and strength. Beauty can be found everywhere across gender and culture and should not discriminate. This project was recognized as an honorable mention for the 2016 ICMAD Young Designer Competition.
The brand patterns were inspired by cultural handmade textiles which also mimic different hair textures. The different forms in the pattern were hand drawn to bring a human quality just like how handmade textiles have unique and natural imperfections. The patterns work as a system to indicate the function of the product: Nourish, Style, and Maintain.
SKILLS: PACKAGE DESIGN, BRANDING, PATTERN DESIGN, PHOTOGRAPHY, DIRECTION AND STYLING
RECOGNITION: ICMAD YOUNG DESIGNER AWARD HONORABLE MENTION
FEATURED: THE DIELINE, PACKAGING OF THE WORLD
Photography: Anthony Guinnip, Ridan Arellano
Art Direction/Styling: Ridan Arellano
Models: Dylan Harris, Carly Henson